Since it was founded in 1961, WWF has become one of the world's largest and most effective independent
organizations dedicated to the conservation of nature. It has reached this status through a constant record
of conservation achievements.
WWF now operates in around 100 countries, supported by nearly five million
people worldwide. Its initials and famous Panda logo have become a powerful rallying point for everyone who cares
about the future of the planet and wants to help shape it in a positive way. Initially, WWF's work consisted mainly
of protecting animals and plants threatened with extinction. Not just because they are beautiful and rare, but because
they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences.
Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of
pollution that are harming the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also
looks for new and sustainable ways of using the planet's natural resources.
WWF is taking action to protect the environment for people and for nature.
If you want to know more about WWF, visit the WWF International website at
http://www.panda.org.
You may also visit other WWF web sites around the world.