Integrated Marketing Communications Specialist


Establish Low Carbon Consumption and Production in the Philippines


May 5, 2017

Location: Based in Metro Manila, Philippines with travel to local key tourism destination cities

Working with: 

  • Internal: Management Committee, Project Managers, consultants, and Marketing Unit 
  • External: Media, Partner Institutions, Media Advisory Group, suppliers and service providers
  • Reports to: LCP Project Manager
  • Supervises: LCP Graphic Artist

Background:

Tourism is a burgeoning industry in the Philippines, with growth rates of 10% in tourist arrivals and 15% in visitor expenditures. Further, tourism contributes to 5% of global carbon emissions, and is seen to increase by 150% between 2005 and 2035 if no mitigation measures are taken. The Philippine food service sector, a key link in the tourism value chain, amounts to 4.3 billion USD, with restaurants comprising 87% of the food service sector in the Philippines. Wasted food may represent as much as 10 percent of global greenhouse gas emissions, and is a main contributor to deforestation and the depletion of global water sources.

WWF is anticipating a forthcoming 3-year Project, Establish Low Carbon Consumption and Production in the Philippines with a focus on transforming foodservice, particularly dining establishments in key tourism destination cities around the country, into a low carbon industry.

The Role:

Media planning, monitoring and analysis; internal and external communications development; knowledge management; media stakeholder management; Media Advisory Group management; brand management; external representation; content management; crisis and PR strategy; TOM awareness raising
A. Technical

  1. Maintain an archive of all relevant communication materials including those sent to the donor and member base.
  2. Draft and implement annual marketing and membership media plan in coordination with the Communications Officer and Marketing Services Manager.
  3. Create and maintain network in media.
  4. Participate in the Media Advisory Group.
  5. Coordinate with suppliers on all communication materials to ensure quality, correct positioning, and brand standards - ensuring all service providers have the necessary information / visuals / publications required to fulfill their duties.
  6. Serve as resource person in program and project activities. 
  7. Coordinate content across all contributors and ensure content placements across all channels according to plan.
  8. Coordinate with project manager on clearing necessary facts on all communications and collateral and gathering information when required.
  9. Develop and expand advertising and PR strategy/tactics and channels in coordination with suppliers and ICEC and marketing team.
  10. Implement advertising and PR strategy/tactics by coordinating all events and media roll out with appropriate service providers.
  11. Forecast awareness levels and be accountable for meeting these objectives indicated by TOM awareness by end of first year (in marketing plan).
  12. Coordinate media buys with agencies and make contacts with media for free airtime, ad space, etc.
  13. Recommend media plan with management/Board and agencies to ensure highest potential of target market reach given budget constraints.
  14. Plan and implement market research with appropriate research company.

B. Administrative Support:

  1. Create and monitor media proposals. 
  2. Handle communication (incoming and outgoing of assigned program/projects). 
  3. Ensure timely requesting/processing/releasing/liquidating of project funds.

Expected Major Output/Results:

  • Media and Marketing Plan
  • Media and Communications Budgets
  • Formation of Media Advisory Group
  • Market Research
  • Data as requested
  • Incoming and outgoing communications attended to
  • Network of media
  • Articles for press releases and feature articles as requested
  • Content for website, blogs, podcasts, banner ads, radio
  • Edited manuscripts as requested
  • Quarterly report – Media and Marketing Plan 

Qualifications:

  • University graduate of Marketing, Media, and Communications, or any related course
  • 2-3 years of work experience in related field
  • Excellent writing and speaking skills both in English and Tagalog
  • Knowledgable on climate change and food technology

As an equal employment opportunity employer, WWF does not discriminate based on an applicant’s race, religion, sex, gender, or disability status. To reduce use of paper, submissions by mail will not be accepted. Due to the high volume of applications, inquiries via phone cannot be accepted.

To apply, submit a cover letter, and your resume of no more than two (2) pages, by electronic mail to apply@wwf.org.ph with subject line: "SCP_MCS_[first name initial_middle name initial_full last name]" no later than 31 May 2017.                                                  

GET IN TOUCH WITH US

We would love to hear from you! Feel free to contact us through any of the details listed below.

WWF–Philippines Headquarters

4th Floor JBD Plaza #65 Mindanao Ave.
Barangay Bagong Pag-asa,
Quezon City 1105 Philippines

Tel: +632 920 7923 / 7926 / 7931
Fax: +632 426 3927
Email: kkp@wwf.org.ph

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