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#EarthHourPH2017 Set for March 25th

With a new era of climate action underway, the World Wide Fund for Nature (WWF) again urges its supporters to switch-off and shine a light on climate action.

On March 25, from 8:30 to 9:30 PM, Earth’s most iconic landmarks will once more switch-off their lights for Earth Hour 2017. Earth Hour Philippines’ main switch-off event shall be held at SM by the Bay, Mall of Asia Complex from 7:00 PM to 10:00 PM on March 25, Saturday night. This year, there will be an Earth Hour Camp starting at 4:00PM that will feature interactive climate adaptation and mitigation booths, specifically, native tree planting, renewable energy technologies, and disaster go-bag preparation.

A large focus of #EarthHourPH2017 will be on galvanizing the youth to be the climate leaders of tomorrow. Members of our National Youth Council will lead the Earth Hour Camp while two new WWF Youth Ambassadors will be introduced along with the official WWF-Philippines song. “While the theme of Earth Hour remains at Shining a Light on Climate Action, we took to heart the role of the youth as the key to further propel the country into a climate-resilient one. We continue to engage and encourage the public to emphasize that together, we thrive,” says WWF-Philippines President and CEO Joel Palma.

Last 8 March 2017 in Discovery Suites, Ortigas Center, WWF National Ambassador Marc Nelson and WWF National Youth Council Chairperson Alexa Cancio led the launch of this year’s Earth Hour celebration. With a sneak peek of what is to come, everyone was abuzz with the Earth Hour camp to be spearheaded by the youth, and a switch-off powered by human energy to light up an image of the Earth, proving that together, Filipinos can shine a light on climate action.

Using the simple action of turning off lights for 60 minutes to deliver a powerful message about the need for decisive climate change solutions, Earth Hour has grown in the past decade from a symbolic switch-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign, catalysing environmental and social projects with tangible outcomes, while mobilizing hundreds of millions of people in over 7,000 cities and 176 countries.

The Philippines has been championing the switch-off since 2008 and has topped global participation records from 2009 to 2012 – earning it the title of Earth Hour Hero Country. Through the support of the Department of Interior and Local Government, the Leagues of Municipalities, Cities, and Provinces, the Metro Manila Development Authority, and other government partners, Earth Hour in the Philippines has always been a success with each year witnesses a growing multi-sectoral support system, proving that more and more Filipinos believe in the message of Earth Hour.

This year’s event was made possible with the support of SM by the Bay, SM Cares, SM Supermalls, Philips Lighting Electronics Inc., Pure Energy Holdings Corporation, Summit Natural Drinking Water, Energy Development Corporation, Bambike Ecotours, and BNB Racks. WWF-Philippines also welcomes other supporters, encouraging them to to join this year’s Earth Hour to further amplify its power and reach.

Social media users can promote their commitment to the planet by donating their Facebook feeds to spread climate awareness and action in a few clicks after 10 March. Everyone is highly encouraged to use the official hashtags, #EarthHourPH2017 and #ChangeClimateChange as well as to upload the best photo(s) of their event on to the official Facebook event page.

Since 2007, WWF and Earth Hour teams worldwide have harnessed the power of the movement to raise support and funds for access to renewable energy, protection of wildlife and their habitats, building sustainable livelihoods and driving climate-friendly legislation and policy. “Earth Hour is definitely more than just the symbolic switch-off,” stressed Atty. Gia Ibay, Earth Hour Philippines National Director, “as it aims to bring concrete solutions, at a time when the challenges of climate change and environmental issues are all too real, yet showing the power of collective climate action.”

For more information, please contact:

Atty. Angela Consuelo Ibay
Earth Hour Philippines Director
gibay@wwf.org.ph

Ms. Gerlene Reyes
WWF-Philippines PR & Events Officer
greyes@wwf.org.ph

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What is Climate Change?

Global Warming vs. Climate Change

6. Intensified Floods (Jose Ma. Lorenzo Tan)

Let’s start with the basics! Do you know the difference between global warming and climate change?

Global warming refers to the recent and ongoing rise in global average temperature. It is caused mostly by increasing concentrations of greenhouse gases like carbon dioxide in the atmosphere.

Global warming causes climate patterns to change.

Thus, climate change includes major shifts in temperature, precipitation, or wind patterns, among other effects, that occur over several decades or longer.

There has never been a global economic problem as complicated as climate change. It is the toughest public policy problem that humanity has faced.

 

How Climate Change Occurs

When fossil fuels are burnt to produce energy, they release CO2 into the atmosphere.

Because of this, the layer of greenhouse gas is getting thicker, which is in turn making the Earth warmer. Thus, the ongoing unlimited burning of fossil fuels is the primary driver of climate change.

It’s nearly impossible to overstate the threat of climate change. Greenhouse gas emissions are rising more rapidly than predicted and consequently the world is warming more quickly.

Even our daily activities, however mundane, also entail tremendous ecological impact.

 

– We emit carbon dioxide through the electricity we consume to power our homes, schools, and offices.

– We emit carbon dioxide when we burn fuel to power our vehicles.

– We emit carbon dioxide whenever we fly. Did you know that the aviation sector contributes nearly five percent of the global carbon footprint? It is also the fastest growing source of greenhouse gas emissions in the world.

-The garbage that piles up on our landfills for decades and even centuries also emit methane, one of the most potent greenhouse gases.

 

What Are the Impacts of Climate Change?

Take a look at this map, which tracks the paths of storms from 1985 to 2005.

Can you identify which country bore the brunt of tropical cyclones that made landfall within those two decades? Yes, you guessed it right! The Philippines sits at Ground Zero and is highly vulnerable to storms roaring birthed from the northwest Pacific.

The rapid warming of the planet carries with it catastrophic effects.

1)     Sea surface temperatures will continue to rise. As a result, it is likely that we will see accelerating ice melt, thermal expansion, and sea level rise.

2)     Oceans, which absorb carbon, will acidify. This will affect the productivity of our seas.

3)     Extreme weather events are likely to become more frequent, and disruptive.

4)     Historic rainfall, flooding, as well as droughts, are likely to increase.

5)     It is likely that El Nino will persist as a source of inter-annual variability.

These will impact some of the world’s poorest and most vulnerable people, disrupting food production, and threatening vitally important species, habitats, and ecosystems.

When you change the climate, you change everything.

Through Earth Hour, you can CHANGE CLIMATE CHANGE for a better future for millions of Filipinos who are vulnerable to this phenomenon.

 

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Earth Hour Philippines

The Philippines absorbs some of the world’s most violent typhoons, and has had to adapt to climate change earlier than most countries. Yet, it is home to a resilient and cheerful people who have been championing Earth Hour since 2008.

Spearheaded by WWF-Philippines plus an ever-growing list of private and public allies, Earth Hour Philippines capitalizes on the Filipino attitude of bayanihan or fellowship.

 

Like wildfire, the movement to promote sustainable consumption has spread to over 1600 cities, towns and villages.

Having topped Earth Hour’s town and city participation levels since 2009, the Philippines continues to blaze fresh, fun trails in localizing the language of climate solutions.

This year WWF-Philippines’ joins the rest of the world in celebrating Earth Hour’s 10th year of promoting climate action.

 

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Partners

Earth Hour’s goal is to engage, connect, and mobilize people and organizations behind a shared desire to address the environmental challenges confronting our planet. #EarthHourPH2017 is supported by these government partners, corporate allies, and media champions:

NATIONAL GOVERNMENT

EH2017 NGA Partners
Department of Energy
National Historical Commission of the Philippines
Department of the Interior and Local Government
League of Provinces of the Philippines
League of Cities of the Philippines
League of Municipalities of the Philippines
Metropolitan Manila Development Authority
Department of Environment and Natural Resources
Commission on Higher Education
Department of Education
Department of Agrarian Reform
Department of Budget and Management
Department of Foreign Affairs
Department of Information and Communications Technology
Department of Labor and Employment
Department of Science and Technology
Department of Tourism
Department of Trade and Industry
Department of Transportation
Pasay City Government (Local Government)

CORPORATE PARTNERS

EH2017 Corporate Partners Final
SM Supermalls
SM Cares
SM by the Bay
Philips Electronics and Lighting, Inc.
Pure Energy Holdings Corporation
Bambike Ecotours
Summit Natural Drinking Water
Energy Development Corporation
Pivot Edutainment
McDonalds Philippines
Bayani Brew

MEDIA PARTNERS

EH2017 Media Partners Final
Business Mirror
Business World
The Manila Times
WhenInManila.com
ComCo Southeast Asia
Globaltronics, Inc.
DZRH News

 

For corporate partnerships, please contact WWF-Philippines Corporate Partnership Officer Caitlin Jao (cjao@wwf.org.ph).
For media partnerships, please contact WWF-Philippines PR & Events Officer Gerlene Reyes (greyes@wwf.org.ph).
To join the Earth Hour Philippines Official Switch-Off Event, please contact Earth Hour Philippines Coordinator Ms. Imee Bellen (ibellen@wwf.org.ph).

 

 

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