Press Releases

#EarthHourPH2017 Set for March 25th

With a new era of climate action underway, the World Wide Fund for Nature (WWF) again urges its supporters to switch-off and shine a light on climate action.

On March 25, from 8:30 to 9:30 PM, Earth’s most iconic landmarks will once more switch-off their lights for Earth Hour 2017. Earth Hour Philippines’ main switch-off event shall be held at SM by the Bay, Mall of Asia Complex from 7:00 PM to 10:00 PM on March 25, Saturday night. This year, there will be an Earth Hour Camp starting at 4:00PM that will feature interactive climate adaptation and mitigation booths, specifically, native tree planting, renewable energy technologies, and disaster go-bag preparation.

A large focus of #EarthHourPH2017 will be on galvanizing the youth to be the climate leaders of tomorrow. Members of our National Youth Council will lead the Earth Hour Camp while two new WWF Youth Ambassadors will be introduced along with the official WWF-Philippines song. “While the theme of Earth Hour remains at Shining a Light on Climate Action, we took to heart the role of the youth as the key to further propel the country into a climate-resilient one. We continue to engage and encourage the public to emphasize that together, we thrive,” says WWF-Philippines President and CEO Joel Palma.

Last 8 March 2017 in Discovery Suites, Ortigas Center, WWF National Ambassador Marc Nelson and WWF Climate Solutions Steward and Earth Hour Ambassador Mikee Cojuangco-Jaworski led the launch of this year’s Earth Hour celebration. With a sneak peek of what is to come, everyone was abuzz with the Earth Hour camp to be spearheaded by the youth, and a switch-off powered by human energy to light up an image of the Earth, proving that together, Filipinos can shine a light on climate action.

Using the simple action of turning off lights for 60 minutes to deliver a powerful message about the need for decisive climate change solutions, Earth Hour has grown in the past decade from a symbolic switch-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign, catalysing environmental and social projects with tangible outcomes, while mobilizing hundreds of millions of people in over 7,000 cities and 176 countries.

The Philippines has been championing the switch-off since 2008 and has topped global participation records from 2009 to 2012 – earning it the title of Earth Hour Hero Country. Through the support of the Department of Interior and Local Government, the Leagues of Municipalities, Cities, and Provinces, the Metro Manila Development Authority, and other government partners, Earth Hour in the Philippines has always been a success with each year witnesses a growing multi-sectoral support system, proving that more and more Filipinos believe in the message of Earth Hour.

This year’s event was made possible with the support of SM by the Bay, SM Cares, SM Supermalls, Philips Lighting Electronics Inc., Pure Energy Holdings Corporation, Summit Natural Drinking Water, Energy Development Corporation, Bambike Ecotours, and BNB Racks. WWF-Philippines also welcomes other supporters, encouraging them to to join this year’s Earth Hour to further amplify its power and reach.

Social media users can promote their commitment to the planet by donating their Facebook feeds to spread climate awareness and action in a few clicks. Everyone is highly encouraged to use the official hashtags, #EarthHourPH2017 and #ChangeClimateChange as well as to upload the best photo(s) of their event on to the official Facebook event page.

Since 2007, WWF and Earth Hour teams worldwide have harnessed the power of the movement to raise support and funds for access to renewable energy, protection of wildlife and their habitats, building sustainable livelihoods and driving climate-friendly legislation and policy. “Earth Hour is definitely more than just the symbolic switch-off,” stressed Atty. Gia Ibay, Earth Hour Philippines National Director, “as it aims to bring concrete solutions, at a time when the challenges of climate change and environmental issues are all too real, yet showing the power of collective climate action.”

For more information:

Mr. Ferdinand Bondoy
ComCo Southeast Asia
ferdinand.bondoy@comcoglobal.com

Mr. Harvey Llamosa
ComCo Southeast Asia
harvey.llamosa@comcoglobal.com

Ms. Angela Ibay
Earth Hour Philippines
gibay@wwf.org.ph

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Philippines Observes Earth Hour with 170 Countries

Proving that no individual action on climate change is too small and that no collective vision is too big, WWF’s Earth Hour kicked-off at 8:30PM on 28 March 2015 with celebrations in over 7000 hubs across 170 countries.

The Quezon City Memorial Circle hosted the Philippines’ main event. Clad in glow-in-the-dark costumes, thousands danced and celebrated climate change solutions in one of the country’s largest Zumba® gatherings.

The ninth edition of Earth Hour crossed 24 time zones to unify the world around a single challenge – climate change. Even before the hour, Earth Hour organizers were working with citizens, policymakers and businesses to drive progress on issues like access to renewable energy, strengthening climate education and restoring critical forests.

Organizers from the World Wide Fund for Nature (WWF) are elated at the massive outpouring of support. “We wish to thank everyone who supported Earth Hour,” says Earth Hour Philippines National Director Atty. Gia Ibay. “Now the real work begins, as we work to reduce our individual carbon footprint – our impacts on the Earth.”

Earth Hour Philippines now highlights its Gift of Light project, which funds the deployment of hundreds of portable solar lamps for off-grid communities in Beton, Northern Palawan. In 2014, Earth Hour catalyzed over 60 environmental outcomes, including a ban on plastics for the Galapagos Islands, planting 17 million trees in Kazakhstan and the deployment of fibreglass bancas to communities sundered by Typhoon Yolanda in the Philippines.

Organizers wish to thank public sector partners like the Office of the President, Senate of the Philippines, Local Government of Quezon City, Climate Change Commission, the Departments of Agrarian Reform, Agriculture, Budget and Management, Education, Energy, Environment and Natural Resources, Foreign Affairs, Science and Technology, Social Welfare and Development, Transportation and Communications, Trade and Industry, Public Works and Highways, Labor and Employment, Interior and Local Government, the League of Provinces, Municipalities and Cities, Commission on Higher Learning and Education, Laguna Lake Development Authority, Metro Manila Development Authority, plus the Armed Forces of the Philippines.

Corporate champions were led by Philips, ArthaLand, Alveo Land, Banco De Oro, First Gen Corporation, Smart Communications and McDonald’s.

Media champions included ABS-CBN, ABS-CBN Regional, ABS-CBN Sports and Action, ANC, Balls TV, BusinessMirror, BusinessWorld, ClickTheCity.Com, Eagle Broadcasting Corporation, FleishmanHillard, FocusMedia, Far Eastern Broadcasting Corporation, Globaltronics, Hero TV, Jack TV, Jeepney TV, JVC Advertising, Knowledge Channel, Leo Burnett, Lifestyle Network, My Only Radio, Myx, Net-25, Nyxsys, Orangemagazine.ph, Pelicola.TV, Philippine Daily Inquirer, Philippine Star, QCreativs, Radyo Pilipinas, Radyo Agila, Radyo Veritas, Sign Media, TV5 and Wheninmanila.Com.

The next Earth Hour is slated for 19 March 2016.

For more information, please contact:

Atty. Angela Consuelo ‘Gia’ Ibay
Earth Hour Philippines National Director
gibay@wwf.org.ph

Mr. Gregg Yan
Earth Hour Philippines Communications and Media Manager
gyan@wwf.org.ph

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Shine A Light on Climate Action

WWF-Philippines thanks the generous donors who gave the Gift of Light to the remote island-community of Beton in northern Palawan!

About 15 million Filipinos have no access to electricity. Living in far-flung villages which are not directly connected to power grids, they instead rely on highly-flammable kerosene to light up their homes. This lack of access to a safe, stable, and sustainable energy source hinders opportunities for social and economic advancement.

Located in the municipality of Taytay in northern Palawan, the remote island-community of Beton is home to an estimated 300 families who rely on subsistence fishing and seaweed farming for food and livelihood. The majority of them make do with living in darkness after sundown.

“Our children study and do their homework under the light of kerosene lamps, which are dangerous and expensive. We spend about PHP 150 for a month’s worth of kerosene. This amount could have been allotted for other necessities like food and school materials,” said Romela Dominguez, a mother of four.

To spark hope, top climate solutions provider World Wide Fund for Nature (WWF-Philippines) recently distributed solar-powered lamps to dozens of families in Beton. Solar lamps rely on the power of the sun, eliminating the need for fuel.

The units were obtained through funds raised from Gift of Light, a crowdfunding project that WWF-Philippines initiated during the Earth Hour campaign in March 2015.

Earth Hour is the world’s largest voluntary mass action for the environment. What started out as an annual lights-off event has grown into a movement that catalyzes environmental and social projects with tangible outcomes. Earth Hour has paved the way for online crowdfunding initiatives like Gift of Light to introduce practical yet long-term climate solutions.

Before distributing the portable solar home systems, which include two lamps each, WWF-Philippines organized an education session among Beton residents, who learned about climate change, renewable energy, and how they can maintain their new lamps.

“Renewable energy is free, safe and clean. With these lamps, there is no need to waste money on kerosene, the burning of which contributes to climate change,” said Atty. Gia Ibay, who heads WWF-Philippines’ Climate Change unit and the Earth Hour Philippines campaign.

Romela’s eldest daughter, sixth-grader Kyla Joy, shared, “The solar lamps capture the power of the sun during the day so that we can have a bright light source at night. With this, I am able to properly read my books, do my homework. I really hope to be a teacher one day. Thank you to the generous individuals for giving us the gift of light.”

For children who have big dreams like Kyla Joy, Gift of Light brings hope for a brighter future. (30)

For more information, please contact:

Atty. Angela Consuelo Ibay
Climate Change & Energy Head, WWF-Philippines
National Director, Earth Hour Philippines
gibay@wwf.org.ph

Maia Melencio
Marketing Services Manager, WWF-Philippines
mmelencio@wwf.org.ph

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Earth Hour Philippines to Give the Gift of Light

Solar lamps to light up off-grid island communities will help children study better at night, says Earth Hour organizers in the Philippines.

Around 15 million Filipinos lack regular access to electricity, relying instead on flammable and expensive kerosene lamps to illuminate their homes. “I must earn an additional PHP150 (USD3.5) each month to buy half-a-gallon of kerosene,” says Joys Dominguez, a 35-year old fisherman from the island community of Beton in Northern Palawan. “I have four small kids. If they tip over just one of the lamps, our wooden hut can burn down. I need safe lights for my family.”

To help families in Palawan safely and economically light up their homes, the World Wide Fund for Nature (WWF) Philippines shall deploy hundreds of portable solar lamps. “Solar lamps rely on the power of the sun, eliminating the need to buy fuel. We’re teaching communities to veer away from fossil-fuels, the burning of which contributes to climate change,” explains Earth Hour Philippines head, Atty. Gia Ibay. “The money Joys and other beneficiaries will save can buy basic needs like food, books and clothes.”

WWF invites the public to make the celebration of Earth Hour more meaningful by giving The Gift of Light. Supporters can log on to wwf.org.ph/earthhour to help.

Earth Hour has become the world’s first open-source climate change campaign, harnessing the power of the crowd to take action against climate change through donations or deeds. In 2014, WWF-Philippines deployed hundreds of fibreglass bancas to help fisherfolk affected by Typhoon Yolanda to get back to sea and on their feet.

Earth Hour Slated for March 28, Saturday

WWF-Philippines, which organizes Earth Hour locally, revealed its switch-off plans at a press launch led by WWF International Director General Dr. Marco Lambertini, WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez, plus WWF-Philippines Climate Solutions Steward Mikee Cojuangco-Jaworksi.

This year’s main switch-off shall be held at the Quezon City Memorial Circle from 7:00 PM to 10:00 PM on March 28, Saturday night. “In the spirit of promoting meaningful climate solutions, we encourage Pinoy families to stay at home and observe the hour through low-carbon means – but everyone who wishes to join us at Quezon Circle will be treated to a surprise. A clue – come in sporty attire and bright colours,” reveals Ibay.

Earth Hour uses the simple action of turning off lights for 60 minutes to deliver a powerful message on the need for decisive climate change solutions. In the past eight years, the movement has grown from a symbolic switch-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign mobilising hundreds of millions of people in more than 7000 cities and 163 countries.

The Philippines has been championing the switch-off since 2008 and has topped participation records from 2009 to 2013 – earning it the title of Earth Hour Hero Country. A growing list of allies has pledged to support this year’s efforts, led by government partners such as the Local Government of Quezon City, Climate Change Commission, the Departments of Energy, Education, Transportation and Communications, Public Works and Highways, Labor and Employment, plus the League of Provinces of the Philippines. Corporate champions include Philips, ArthaLand, Banco De Oro and Smart Communications.

Earth Hour 2015 media champions include ABS-CBN, BusinessMirror, BusinessWorld, ClickTheCity.Com, Eagle Broadcasting Corporation, FleishmanHillard, FocusMedia, Globaltronics, Jack TV, Leo Burnett, Net-25, Pelicola.TV, Philippine Daily Inquirer, Philippine Star, QCreativs, Radyo Pilipinas, Radyo Agila, Radyo Veritas, TV5 and Wheninmanila.Com. WWF is seeking more corporate and media support.

“More than a symbolic switch-off for the planet, Earth Hour aims to deliver concrete solutions to people in need. Last year, we deployed hundreds of fibreglass boats to help fishers affected by Typhoon Yolanda. This year, we will offer off-grid communities The Gift of Light,” says WWF-Philippines CEO Joel Palma. “Earth Hour’s message is clear. When we unite towards a common goal, we can change climate change.”

Click here to Give the Gift of Light.

For more information, please contact:
Atty. Angela Consuelo Ibay
Earth Hour Philippines Director
gibay@wwf.org.ph

Mr. Gregg Yan
Communications and Media Manager, Earth Hour Philippines
gyan@wwf.org.ph

 

 

 

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