A Philippines where globally-significant biodiversity is properly protected and harnessed to sustain life for all and where species, habitats and resources form part of a unique heritage that every Filipino is proud of. WWF champions conservation in areas where biodiversity matters the most.
WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the Philippine environment – to build a future where Filipinos live in harmony with nature.
Though WWF is easily recognized for its black and white Panda logo, there is a lot more to its work than just saving endangered species, prompting the organization to change its name from the World Wildlife Fund (which was retained by WWF-US and WWF-Canada) to the World Wide Fund for Nature in 1986.
WWF now operates in around 100 countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for people who care about the future of the planet and want to help shape it in a positive way. Initially, WWF's work consisted of protecting animals and plants threatened with extinction – not just because they are beautiful and rare, but because they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences.
Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of pollution which are destroying the atmosphere, forests, freshwater habitats and oceans – all of which sustain human life. It also looks for new and sustainable ways of using the planet's natural resources. WWF is taking action to protect the environment for both people and nature. If you want to know more about WWF, visit the WWF International website at panda.org.
WWF’s involvement in the Philippines dates back to 1969, when it funded efforts to protect the Philippine Eagle (Pithecophaga jefferyi). This small beginning grew into a fully-fledged programme when in 1988, the Philippines became the first Asian country to benefit from an innovative scheme called the Debt for Nature Swap. The Debt for Nature Swap involves the cancellation of a portion of the Philippines' debt with a country in exchange for funding high-priority conservation projects. In 1991, WWF facilitated the completion of a US$25 million debt swap for the Philippines funded by the US Agency for International Development (USAID).
In the same year, the WWF-Philippines Programme was established in Manila to supervise numerous field activities and to work more closely with local partners.
Realizing the need for a home-grown group that would serve as WWF’s partner in the Philippines, prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng Pilipinas (Fund for Nature of the Philippines) or KKP.
In October 1996, during the WWF annual conference in Germany, KKP became an associate member of the global organization. The following year, KKP was transformed into WWF-Philippines and became the 26th national organization of the WWF network. To be redirected to the home page, visit wwf.org.ph.