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There’s nothing like the cause of Earth Hour, with a purpose far greater than any of us, because it needs ALL of us. Known as the largest recurring environmental movement in history, its inception was in Sydney in the year 2007 by our friends from WWF-Australia. Like wildfire, however, it has spread and grown to include 5251 cities in over 135 countries for Earth Hour 2011. Signified through the act of the switching off lights for one hour every last Saturday during the month of March, it is a symbolic gesture encouraging people from all over the world to commit to more sustainable lifestyles through smarter choices.

The Philippines has been involved in Earth Hour ever since 2008. It has topped global participation since the year 2009, engaging national and local government institutions, major corporations, and every Filipino to do their part in making a formidable stand against global warming. In 2009, Earth Hour switch offs had amounted to 611MW, which was tantamount to switching off a dozen small-scale coal-fired power plants for an hour. In 2011, a record-breaking 1661 Filipino cities and municipalities went dark. But Earth Hour doesn’t stop here, capitalizing on the potential of every individual as the solution, it shall continue to ignite the green imagination of many Filipinos for years to come.

Visit the Earth Hour Pilipinas website.


© WWF-Philippines / Gregg Yan


© Tzu-Chi Zamboanga