• Overview
• Conservation Programs
• Marine Priority Conservation Areas
• Sustainable Fisheries
• Watershed Conservation
• Climate Change Adaptation
• Ring of Fire Program
• Whale Shark Ecotourism
• New Conservation Areas
• Coral Triangle Support
• Environmental Life Skills
• Heroes of the Environment
• Sustainable Seafood Campaign
• Data & Tools
• Reports

With rising demand and plummeting natural stocks, Philippine marine resources are being pushed to the brink. Local and international demand for endangered seafood species is continuously driving the illegal marine trade, which in turn drives local stocks far beyond sustainable levels. WWF now urges Filipino seafood connoisseurs to choose simple alternatives to endangered seafood as an important first step in saving threatened stocks. The Better Choice (TBC) Sustainable Seafood Campaign addresses the problem at the source by changing consumer attitudes. It lays down simple guidelines which include choosing cultured over wild-caught fish, freshwater over marine fish, adults over juveniles, faux shark fins over the real thing or even groupers instead of Napoleon Wrasse. By shifting to more common species, dwindling Philippine seafood stocks are given critical time to recover.