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WWF is the world's largest and most experienced conservation organization, operating in over 100 countries through the support of nearly five million people worldwide.

Chi-Chi, a Giant Panda that arrived at the London ZoWWF was being created - is what inspired this well-kabout the story behind the logo here.

Though we are easily recognized for our Panda logo, there is a lot more to our work than just saving endangered species.

Since it was founded in 1961, WWF has become one of the world's largest and most effective independent organizations dedicated to the conservation of nature. It has reached this status through a constant record of conserva-tion achievements.

WWF now operates in around 100 countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for everyone who cares about the future of the planet and wants to help shape it in a positive way. Initially, WWF's work consisted mainly of protecting animals and plants threatened with extinction. Not just because they are beautiful and rare, but because they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences.

Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of pollution that are harming the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and sustainable ways of using the planet's natural resources.WWF is taking action to protect the environment for people and for nature.If you want to know more about WWF, visit the WWF International website at http://www.panda.org.

WWF-Philippines has been working as a national organization of the WWF network since 1997. As the 26th national organization in the WWF network, WWF-Philippines successfully implemented various conservation projects to help protect the biological richness of some of the most biologically-significant ecosystems in Asia.

WWF’s involvement in the Philippines dates back to 1969, when it funded efforts to protect the Philippine eagle. This small beginning grew into a full-fledged program when, in 1988, the Philippines became the first Asian country to benefit from an innovative scheme called the Debt for Nature Swap. The Debt for Nature Swap involves the cancellation of a portion of the Philippines' debt with a country in exchange for funding high-priority conservation projects. In 1991, WWF facilitated the completion of a US$25 million debt swap for the Philippines funded by the US Agency for Interna-tional Development.

In the same year, the WWF-Philippines Program was established in Manila to supervise numerous field activities and to work more closely with local partners.

Realizing the need for a homegrown group that would serve as WWF’s partner in the Philippines, prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng Pilipinas (Fund for Nature of the Philippines) or KKP.

In October 1996, during the WWF annual conference in Germany, KKP became an associate member of the global organization. The following year, KKP was transformed into WWF-Philippines and became the 26th national organization of the WWF network.