OUR STORY

WWF PHILIPPINES

WWF-Philippines has been working as a national organization of the WWF network since 1997. As the 26th national organization in the WWF network, WWF-Philippines is successfully implementing various conservation projects to help protect some of the most biologically-significant ecosystems in Asia.

WWF-Philippines works to improve Filipino lives by crafting solutions to climate change, providing sustainable livelihood programs, and conserving the country's richest marine and land habitats. Together, we can leave our children a living planet.

OUR VISION

A Philippines where globally-significant biodiversity is properly protected and harnessed to sustain life for all and where species, habitats and resources form part of a unique heritage that every Filipino is proud of. WWF champions conservation in areas where biodiversity matters the most.

OUR MISSION

WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the Philippine environment – to build a future where Filipinos live in harmony with nature.

WWF INTERNATIONAL

Since it was founded in 1961, WWF has become the world's most effective conservation organization. It has earned this status through a growing list of conservation achievements.

WWF now operates in around 100 countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for people who care about the future of the planet and want to help shape it in a positive way. Initially, WWF's work consisted of protecting animals and plants threatened with extinction – not just because they are beautiful and rare, but because they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences. Since then, the scope of the work has broadened.

Today, the organization also tackles the many forms of pollution which are destroying the atmosphere, forests, freshwater habitats and oceans – all of which sustain human life. It also looks for new and sustainable ways of using the planet's natural resources. WWF is taking action to protect the environment for both people and nature. If you want to know more about WWF, visit the WWF International website at panda.org.

THE LOGO

Chi-Chi, a Giant Panda (Ailuropoda melanoleuca) which arrived at the London Zoo while WWF was being created – is what inspired the well-known organization’s logo.

logo evolution